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Smarter Web Company adds 20 Bitcoin to treasury at £61,733 apiece

Bitcoin — Credit: Photo by Dmytro Demidko on Unsplash
Photo by Dmytro Demidko on Unsplash
Ian Lyall

The Smarter Web Company, a digital services and Bitcoin treasury business, has purchased a further 20 Bitcoin for £1.23 million as part of its long-term accumulation strategy.

The coins were acquired at an average price of £61,733 each, well below the company's net average purchase price of £81,837 per Bitcoin across its total holdings.

The latest purchase takes the company's total Bitcoin treasury to 2,850 coins, accumulated at a gross cost of £242 million, against a current market capitalisation of around £208 million.

After accounting for gross sales of £8.7 million, net Bitcoin purchases stand at £233.2 million.

The company said it had achieved a quarter-to-date BTC yield of 2.41%, a key performance indicator it uses to measure whether its acquisition strategy is adding value on a per-share basis.

The Smarter Web Company, which operates web design, development and digital marketing businesses serving more than 500 clients, adopted Bitcoin as its primary treasury reserve asset as part of what it calls "The 10 Year Plan", announced in April 2025.

The company is listed on the London Stock Exchange main market under the ticker SWC and trades on the OTCQB in the US under TSWCF.

Friday 23 October

Today’s Edition

Retail & consumer

Evoke revenues dip as shop closures and sports results weigh, but Bally's deal on track Evoke, the betting and gaming group behind William Hill, 888 and Mr Green, reported a 7% decline in third-quarter revenues to £406 million, though the drop was far smaller on an underlying basis. Stripping out currency movements and the closure of around 270 retail shops over the past year, revenues fell just 2% on a like-for-like constant currency basis. Unusually customer-friendly sports results at the start of the football season added a further 1 to 2 percentage point headwind, meaning revenues were broadly stable on a normalised basis. Chief executive Per Widerström said the business continued to show resilience, with the group's focus on profitability and cash generation offsetting the impact of substantially higher gaming duties, particularly in the UK. He used the update to warn the government against further tax increases ahead of the Autumn Budget, saying the closure of 270 shops over the past year illustrated the real impact on jobs and livelihoods. On the corporate front, Evoke's recommended acquisition by Bally's Intralot S.A. is progressing as planned. Both sets of shareholders have passed the required resolutions and the majority of regulatory approvals have been received. Completion is expected late in the fourth quarter of 2026 or early in the first quarter of 2027, subject to the satisfaction or waiver of remaining conditions. Evoke, which is incorporated in Gibraltar and listed in London, operates across multiple international markets and has been reshaping its retail estate while investing in its online business. The Bally's Intralot deal, once complete, will mark a significant change of ownership for one of the UK's best-known betting brands.

By Ian Lyall