4imprint (LSE:FOUR) shares slipped, losing 3.6% to 4,134p, after it took fewer orders in the first ten months of 2026, but customers spent more each time they bought from the promotional products supplier.
The average order was worth 3% more than a year earlier, enough to lift revenue by 2% even as order numbers slipped 1%.
Existing customers placed about as many orders as they did a year ago. Winning orders from new customers proved harder, though the gap has narrowed.
New customer orders were down 9% year on year in the first quarter, 5% in the second and 3% in the third.
The group ended October with $152 million in cash after paying shareholders $68 million in dividends and completing a roughly $10 million project to move its Wisconsin office into its expanded distribution centre.
With two months of trading left, 4imprint is sticking with the forecast it gave in August.
It expects full-year revenue to come in slightly above last year’s $1.35 billion and adjusted profit before tax to reach about $130 million.
