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Belvoir Lettings changes name to Belvoir Group to reflect diversification

The company said the new name will better represent the business as a multi franchiser.

Belvoir Lettings PLC (LON:BLV) has changed its name to Belvoir Group to reflect its diversification away from being a single franchisor of residential lettings agents.

The company said the new name will better represent the business as a multi franchiser that operates three property franchises offering residential sales and lettings as well as a network of financial advisers offering mortgage and other property related financial services.

The change is now effective following board approval earlier this month.