MySQUAR Limited (LON:MYSQ) has announced that, as of 31 October 2017, the total number of registered users across all its apps and games exceeded 20mln, up from the figure of 7.5mln as at 12 January 2017.
The Myanmar-language social media, entertainment and payments platform said the number of registered users excludes the Mingalarbar Morning news aggregator which has had improving website traffic - as monitored by Google Analytics - and is on track to receive about 1.2mln page views this month.
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The company said it attributes the increase in registered users achieved since January to the appeal of the freemium model across its games and apps combined with an increase in brand awareness.
MySQUAR's CEO, Eric Schaer, said: "The increase in registered user accounts to more than 20mln in less than a year has exceeded our expectations. Since January 2017, MySQUAR has further diversified its offerings by adding premium features to existing products, launching new apps and releasing new casual and hardcore mobiles games which has attracted new users.”
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He added: “We are happy with our current range of products and will focus our efforts on strengthening our existing platform. The Company continues to focus on monetisation and revenue as indicators of growth and will look to provide future revenue updates in line with interim and annual financial reporting requirements."