Digital marketing specialist Be Heard Group PLC (LON:BHRD) has secured a new contract win with London taxi giant Addison Lee.
Be Heard’s digital media and analytics agency, agenda21, has been selected to help drive Addison Lee’s business expansion both in the capital as well as other parts of the UK.
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agenda21 helps companies to focus their digital marketing strategy and make it more effective through the analysis and “smarter use of complex data”.
Addison is a big player in the London cab market and you’ll often see their cars – often a black Ford Galaxy – waiting outside the entrances of big companies’ offices.
In fact, Be Heard estimates that 80% of firms on the FTSE 100 index have a customer account with the taxi operator.
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"I am delighted that a global leader like Addison Lee has chosen us to lead its digital marketing activity,” said Be Heard chief executive Peter Scott.
“This confirms our view that corporates require agile and fast-moving digital specialists to help them connect with today's customers.”