Cloud video specialist Forbidden Technologies (LON:FBT) says it has bolstered its commercial capability with the hiring of Jim Irving as a director.
The 42 year old was commercial director at deltatre Media for seven years, responsible for all commercial activity across the UK before he was promoted to a global role.
Irving added Sky Sports, BT Sport, Premier League and Fox International Channels to the company's list of clients, said Forbidden.
Recently, he founded Fanview Consultancy LLP, a sports content and technology business that helps rights owners to maximise the value of their content through fan engagement.
Forbidden chairman Stephen Streater said: "With the appointment of Aziz Musa as CEO, we signalled our intention to strengthen senior management's commercial capability and the appointment of Jim is a continuation of that.
"Jim brings with him a vast amount of relevant experience and a unique skill set that I've no doubt will be of great benefit to the company."