Skip to main content

Retail & consumer

Frasers Group PLC SPD View profile

Frasers brand chief David Epstein leaves to run Hugo Boss

Credit: Khuc Le Thanh Danh by Unsplash
Khuc Le Thanh Danh by Unsplash

David Epstein, the executive who manages Frasers Group's relationships with the world's biggest fashion and sportswear brands, is leaving to become chief executive of Hugo Boss.

Frasers, the FTSE 100 retailer behind Sports Direct, Flannels and House of Fraser, said Epstein will take up the top job at the German fashion house on 1 January 2027.

He is currently chief brand partnerships officer at Frasers, where he has worked for more than 10 years.

Epstein previously ran the group's premium and luxury division.

Frasers credited him with playing a central role in its "Elevation Strategy", its long-running push to move upmarket and win better access to leading brands.

His departure removes one of the key figures in Frasers' dealings with the suppliers it relies on.

Alastair Dick, head of commercial for the premium and luxury division, will replace him with the new title of chief commercial officer.

Dick, who has been with Frasers for more than 20 years, will be responsible for the group's commercial buying and brand relationships.

The changes take effect on 1 January.

David Al-Mudallal, chief operating officer, said Epstein had been "instrumental in strengthening the brand partnerships that are fundamental to the Elevation Strategy".

"Now is the right time for him to step up and lead the division as a whole, including brand relationships," he said of Dick.